The Competitor Analysis module evaluates the competitive landscape for a business's category and location. It analyzes market saturation, competitor strength, review trends, and ranking difficulty to help businesses understand how challenging it is to rank in local search and Google Maps.
Competition Overview
The top section provides an overall summary of the market competition.
It displays:
- Competition Level
- Competition Intensity Score
- Market Summary
- Ranking Difficulty Analysis
The platform categorizes competition levels as:
- Low
- Medium
- High
A higher competition level indicates that stronger optimization efforts are required to achieve higher rankings.
Refresh Scan
The Refresh Scan button runs a new competitor analysis and updates all market data and competitor metrics.
Market Metrics
The module provides key metrics that define the competitive landscape.
Competitors in Market
Displays the total number of businesses competing within the selected category and location.
Established Players
Displays the number of businesses that have a strong and well-established presence in the market.
These businesses generally have:
- High ratings
- Large review counts
- Strong local visibility
- Optimized Google Business Profiles
Dominant Players
Displays the number of businesses currently dominating local search results and Google Maps rankings.
Your Maps Rank
Displays the business's current ranking position for the selected keyword and location.
This allows users to understand where they stand relative to competitors.
Competition Factors
The platform analyzes several signals to determine market difficulty.
The analysis includes:
Businesses in Area
The total number of businesses competing in the selected location.
Average Competitor Reviews
The average number of customer reviews received by competing businesses.
Higher review counts generally indicate stronger competition.
Average Competitor Rating
The average rating of competing businesses.
Higher ratings often increase ranking difficulty.
Established Players
The number of businesses with a strong market presence and long-term authority.
Each factor is assigned an impact level:
- High
- Medium
- Low
This helps users understand the primary reasons behind the competition score.
Top Competitor in This Market
Displays the highest-performing competitor within the selected category and location.
The section includes:
- Business Name
- Ranking Position
- Average Rating
- Total Reviews
This provides a benchmark for businesses aiming to improve their rankings.
All Competitors in Scan
Displays a complete list of businesses identified during the competitor analysis.
The table includes:
- Business Name
- Ranking Position
- Average Rating
- Total Reviews
The user's business is highlighted for easy comparison with competitors.
This table helps users:
- Identify leading competitors
- Compare review performance
- Understand ranking differences
- Analyze market positioning
Competition Intensity Score
The Intensity Score measures how difficult it is to rank in the selected category and location.
The score is calculated using factors such as:
- Number of competitors
- Average ratings
- Review counts
- Presence of established businesses
- Local market saturation
A higher score indicates a more competitive market and greater optimization efforts may be required to improve rankings.