The Directory Listings module tracks the business's presence across online business directories and citation platforms. It helps businesses monitor listing status, identify missing citations, and improve local search visibility through consistent business information across the web.
Listing Summary
The module provides an overview of the business's directory presence.
Live Listings
Displays the total number of active business listings found across online directories.
Missing Listings
Displays the number of important directories where the business is not currently listed.
Inactive Listings
Displays listings that are no longer active or cannot be verified.
Citation Score
Measures the overall health and consistency of the business's citations across directories.
The score is calculated based on:
- Number of active listings
- Citation consistency
- Directory coverage
- NAP consistency
A higher score indicates a stronger local citation profile.
Listed Platforms
Displays all directories where the business profile is currently live.
The table includes:
- Platform Name
- Business Profile Name
- Listing Status
- NAP Status
- View Listing Link
Listing Status
Displays the current status of each directory listing.
Possible statuses include:
- Live
- Inactive
- Missing
NAP Status
NAP stands for:
- Name
- Address
- Phone Number
The platform verifies whether business information matches across directories.
Possible statuses include:
- Match
- Mismatch
Consistent NAP information improves trust and local SEO performance.
View Listing
Users can open the business profile directly on the respective directory platform to verify information and make updates if necessary.
Not Listed Yet
Displays important directories where the business does not currently have a listing.
The table includes:
- Platform Name
- Submission Action
Submit Listing
Allows users to create or claim their business profile on missing directories.
Building listings on additional directories helps improve:
- Local search visibility
- Citation authority
- Business credibility
- Google Maps rankings
Refresh From Analysis
The Refresh From Analysis button updates all directory and citation data based on the latest business analysis.
This refreshes:
- Listing status
- Citation score
- Missing directories
- Citation opportunities
Competitor Citation Opportunities
The platform identifies directories where competitors are listed but the business is not.
This helps users discover new citation opportunities and expand their online presence.
The analysis highlights:
- Competitor directory listings
- Missing citation opportunities
- Recommended platforms to target
Missing High-Value Directories
Displays important directory platforms that can significantly improve Local SEO performance.
The platform recommends directories that:
- Have high authority
- Are commonly used by competitors
- Can improve citation strength
- Increase local visibility
Citation Opportunities
Provides actionable recommendations for building additional citations.
Recommendations may include:
- Claiming missing listings
- Submitting profiles to new directories
- Fixing inconsistent business information
- Expanding directory coverage