The Rank Tracker module monitors how a business ranks in Google Maps and Local Search results for specific keywords and locations. It provides visibility metrics, competitor analysis, keyword opportunities, and AI-powered recommendations to help businesses improve their local search rankings.
Keyword Search
Users can track rankings by entering:
- Category – The business category or target keyword (e.g., Restaurant, Hotel, Dental Clinic).
- Location – The target city or geographic area.
Clicking Search performs a local ranking analysis for the selected keyword and location.
Refresh Rankings
The Refresh Rankings button updates all ranking data and retrieves the latest search results.
Ranking Metrics
The module displays the following key performance indicators.
Overall Visibility
Measures how visible the business is in local search results.
A higher score indicates better local search presence and ranking performance.
Local Ranking
Measures the business's current ranking position in Google Maps.
The score reflects how close the business is to reaching the top local search results.
Competitor Gap
Measures the difference between the business and its top-ranking competitors.
The score identifies the areas that require improvement to outperform competitors.
Review Score
Measures the strength of the business's review profile.
The score considers:
- Review count
- Average rating
- Review quality
- Customer engagement
Profile Optimization
Measures how well the Google Business Profile has been optimized according to Local SEO best practices.
Top 10 Local Rankings
Displays the businesses currently ranking in the top Google Maps results for the selected keyword and location.
For each competitor, the module displays:
- Ranking Position
- Business Name
- Business Category
- Address
- Rating
- Total Reviews
This helps users understand the businesses currently dominating local search results.
Competitor Deep Dive
Provides a detailed analysis of the selected competitor.
The analysis includes:
- Business Name
- Address
- Rating
- Review Count
- Photos
- Visibility Score
- Business Category
- Business Hours
Why They Rank Higher
Identifies the factors contributing to a competitor's higher ranking.
The analysis include:
- Higher review ratings
- More customer reviews
- Better profile optimization
- Complete business information
- Optimized business descriptions
- Website integration
- Better visibility signals
This section helps users understand why competitors are outranking their business.
You vs Competitor
Provides a side-by-side comparison between the business and the selected competitor.
The comparison includes:
- Rating
- Reviews
- Photos
- Visibility Score
This allows users to quickly identify performance gaps and prioritize improvements.
Google Maps Rank
Displays the current Google Maps ranking position for the selected keyword.
Possible results include:
- Top 3
- Top 10
- Not in Top 10
This helps users track their local ranking performance over time.
Keyword Opportunities
The platform generates keyword recommendations to improve local search visibility.
Keywords are categorized into:
Primary Keywords
The main keywords directly related to the business.
Displays:
- Keyword
- Monthly Search Volume
- Competition Score
- Difficulty Score
Secondary Keywords
Supporting keywords that help improve search visibility and target additional customer searches.
Displays:
- Keyword
- Monthly Search Volume
- Competition Score
- Difficulty Score
Long-Tail Keywords
Specific search phrases with lower competition and higher intent.
Displays:
- Keyword
- Monthly Search Volume
- Competition Score
- Difficulty Score
Long-tail keywords often provide opportunities to rank faster and attract highly targeted customers.
AI Ranking Strategy
The How can I reach position #1? section generates an AI-powered strategy based on:
- Business profile analysis
- Competitor rankings
- Keyword opportunities
- Ranking gaps
- Local SEO recommendations
Generate AI Strategy
Clicking Generate AI Strategy creates a personalized action plan designed to improve rankings and increase visibility in Google Maps and Local Search.