Social Autopilot

The Social Autopilot feature enables users to automate social media content planning and publishing. It generates an AI-powered content strategy based on the selected website and brand information, creates a posting schedule, and prepares optimized social media posts for publishing across connected platforms.

Step 1: Configure Content Strategy

Before generating content, users must configure the publishing preferences.

Platform Selection

Users can select the social media platform where the generated content will be published.

Supported platforms include:

• LinkedIn
• Threads
• Facebook Page
• Instagram
• Twitter (X)

Only connected social media accounts are displayed for selection.

Website

The Website dropdown allows users to select the website that serves as the primary source for AI-generated content.

The selected website is used to:

• Understand the business.
• Identify products and services.
• Generate relevant social media topics.
• Maintain brand consistency.

Personal Branding

Users can optionally select a personal branding profile.

The selected profile helps AI:

• Generate content using the preferred writing style.
• Maintain a consistent tone of voice.
• Personalize social media posts for the selected brand or individual.

Campaign Duration

Users can define the publishing period for the automated content strategy.

Start Date

The Start Date specifies when the content campaign begins.

Users can:

• Select today's date.
• Schedule campaigns for a future date.

Past dates are not supported

End Date

The End Date specifies when the campaign will end.

The selected duration determines how many posts will be generated based on the chosen posting frequency.

Post Frequency

Users can define how often content will be published.

Available options include:

• Daily – Generates one post every day.
• Weekly – Generates one post every week.
• Bi-weekly (Every 2 Weeks) – Generates one post every two weeks.

The selected frequency is used when creating the publishing calendar.

Build Content Strategy

After configuring the campaign settings, users can click Build Content Strategy.

The system will:

• Analyze the selected website.
• Use available brand information.
• Generate an AI-powered content plan.
• Create a publishing schedule for the selected campaign period.

Step 2: Strategy Flow

After the content strategy is generated, the Strategy Flow page displays all scheduled posts in chronological order.

Each scheduled item represents an individual post that will be generated and published.

Scheduled Content

Every strategy node includes:

• Publishing date.
• Selected social media platform.
• Publishing frequency.
• Proposed post title.
• AI-generated content outline.

Users can review and edit each post before generating the final content.

Edit Strategy

Users can modify the generated strategy by editing:

• Post title.
• Content outline.
• Topic focus.
• Messaging.

This allows users to customize the AI-generated strategy before creating the final posts.

Generate Posts

Once the strategy has been reviewed, users can click Proceed – Generate Posts.

The system will:

• Generate complete social media post copy.
• Create optimized captions for the selected platform.
• Prepare content for the next publishing stage.

Post copy is generated first, after which users can generate images and complete the publishing workflow.

AI Content Generation

The generated posts are created using:

• Website content.
• Brand Repository information.
• Personal branding preferences.
• Selected social media platform.
• Publishing schedule.
• Campaign duration.

The AI tailors each post to match the content style and best practices of the selected platform.

Analytics

Analytics

The Analytics page provides a centralized view of content performance across all connected social media platforms. It aggregates engagement data from connected networks, allowing users to monitor post activity, audience interaction, and overall content performance from a single dashboard.

Analytics data can be refreshed directly from connected social media accounts to ensure the latest performance metrics are displayed.

Overview Metrics

At the top of the page, Analytics displays key performance indicators that summarize overall account activity across connected platforms.

Posts (Combined)

Displays the total number of posts published across all connected social media accounts.

Purpose:

• Tracks publishing volume.
• Measures overall content output.
• Provides a consolidated view of platform activity.

Total Likes

Displays the cumulative number of likes received across all supported social media platforms.

Purpose:

• Measures audience engagement.
• Tracks content popularity.
• Monitors overall interaction levels.

The count reflects data exposed by the connected social network APIs.

Total Comments / Replies

Displays the total number of comments, replies, or discussion interactions received across connected social media platforms.

Purpose:

• Measures audience participation.
• Tracks conversation generation.
• Evaluates community engagement.

The count depends on metrics made available through each platform's API.

Refresh from Networks

The Refresh from Networks button manually synchronizes analytics data from connected social media accounts.

When triggered, the system:

• Connects to linked social media platforms.
• Retrieves updated engagement metrics.
• Refreshes post statistics.
• Updates interaction counts.
• Syncs newly published content.

This ensures analytics reflect the most recent platform activity.

Post Performance Feed

The Analytics page includes a detailed feed of published posts and their associated performance metrics.

Each entry represents an individual post retrieved from a connected social platform.

Post Information

For every post, the system displays:

• Platform source.
• Post preview.
• Published content.
• Publication date and time.
• Engagement statistics.

This allows users to review performance at the individual post level.

Platform Identification

Each post clearly indicates the social network where it was published.

Supported platforms may include:

• LinkedIn
• Facebook Pages
• Instagram
• Threads
• Twitter (X)

This helps users distinguish performance across different channels.

Engagement Metrics

Each post displays available engagement metrics retrieved from the platform.

Depending on platform support, metrics may include:

Likes

Displays the number of likes received by the post.

Purpose:

• Measures audience appreciation.
• Indicates content popularity.
• Tracks engagement performance.

Comments / Replies

Displays the number of comments or replies generated by the post.

Purpose:

• Measures audience interaction.
• Tracks conversation activity.
• Evaluates engagement quality.

Post Preview

The Analytics feed includes a visual preview of published content.

Preview components may include:

• Images
• Social media graphics
• Post captions
• Content snippets

This provides quick visual identification of individual posts without leaving the Analytics dashboard.

Publication Timestamp

Each post record displays the date and time the content was published.

Purpose:

• Tracks publishing history.
• Reviews posting schedules.
• Correlates engagement performance with publishing times.

Cross-Platform Performance Monitoring

Analytics consolidates engagement data from multiple social media networks into a single reporting interface.

This enables users to:

• Monitor overall social media performance.
• Compare engagement across platforms.
• Review publishing activity.
• Analyze audience interaction trends.
• Track content effectiveness over time.

The result is a unified performance dashboard for all connected social media accounts.