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Create Post

The Create Post feature enables users to create, optimize, and prepare social media content for publishing across supported social platforms. The feature combin

The Create Post feature enables users to create, optimize, and prepare social media content for publishing across supported social platforms. The feature combines AI-powered content enhancement, platform-specific optimization, brand personalization, and optional image generation to help users create engaging social media posts efficiently.

Website Context

The Website Context dropdown allows users to select a website source that provides additional context for AI-generated content.

When selected, Blazly Social can reference the website information while optimizing or generating content, helping ensure that posts align with the selected website's messaging, products, services, and content strategy.

Features

  • Website selection from configured website sources.
  • Additional context for AI-powered content generation.
  • Improved content relevance and brand consistency.
  • Integration with website configurations available in the Profile section.

Personal Branding

The Personal Branding dropdown allows users to apply predefined personal branding preferences during content generation.

The selected branding profile helps the AI align generated content with the user's voice, expertise, communication style, and professional identity.

Features

  • Personal branding profile selection.
  • Consistent tone and messaging across posts.
  • Personalized AI-generated content.
  • Integration with branding notes configured in the Profile section.

Platform Selection Tabs

Create Post supports platform-specific content creation through dedicated tabs.

Supported platforms include:

  • LinkedIn
  • Twitter (X)
  • Facebook Page
  • Instagram
  • Threads

Each platform can have its own content optimization logic, formatting structure, and engagement recommendations.

Platform Status

Platform tabs display availability and connection status.

Examples include:

  • Active and connected platforms.
  • Platforms marked as OFF when unavailable or disabled.
  • Platform-specific optimization workflows.

Post Editor

The Post Editor serves as the primary workspace for creating social media content.

Users can write:

  • Short updates
  • Bullet points
  • Draft ideas
  • Full post content

The editor allows users to start with raw content while the AI refines structure, readability, engagement, and platform suitability.

Features

  • Large text editing area.
  • Free-form content creation.
  • Support for draft ideas and rough notes.
  • Real-time content preparation for AI optimization.

Platform-Specific Content Optimization

Each social platform uses its own optimization framework to improve post performance.

For example, LinkedIn optimization may focus on:

  • Engagement hooks.
  • Reader retention.
  • Insight-driven storytelling.
  • Call-to-action placement.
  • Comment generation opportunities.
  • Dwell-time improvement.

The AI continuously refines content based on platform-specific best practices.

Optimize with AI

The Optimize with AI feature enhances user-written content using AI-powered optimization.

The AI analyzes the current draft and improves:

  • Content structure.
  • Readability.
  • Engagement potential.
  • Platform relevance.
  • Formatting and pacing.
  • Call-to-action effectiveness.
  • Professional presentation.

Users can run optimization multiple times, with each pass further refining the content.

Features

  • AI-powered content enhancement.
  • Platform-specific optimization.
  • Improved engagement structure.
  • Enhanced readability and flow.
  • Multiple optimization passes.

Generate Image with Post

The Generate Image with Post option enables automatic image creation alongside the post content.

When enabled:

  • AI generates a visual asset based on the post content.
  • Brand Repository assets are used as visual references.
  • Brand logo and colors can be incorporated into generated images.
  • Images are aligned with the content topic and branding guidelines.

Features

  • AI-generated social media visuals.
  • Content-aware image creation.
  • Brand-aligned visual generation.
  • Automatic use of Brand Repository assets.

Generate Image

The Generate Image button allows users to create an AI-generated image independently from content optimization.

The generated image is based on:

  • Post content.
  • Selected platform.
  • Brand Repository configuration.
  • Visual context provided by the user.

Features

  • Standalone image generation.
  • AI-powered visual creation.
  • Brand-aware image production.
  • Social media-ready image assets.

Brand Repository Integration

Create Post integrates directly with the Brand Repository.

The AI can utilize:

  • Uploaded brand logo.
  • Brand color palette.
  • Visual identity preferences.

This helps ensure that generated content and images remain visually consistent with the organization's branding.

Content Preparation Workflow

The Create Post page combines multiple AI-assisted capabilities into a single content creation experience.

The workflow supports:

  • Context-aware content creation.
  • Personal branding integration.
  • Platform-specific optimization.
  • AI-powered content enhancement.
  • Optional visual generation.
  • Brand-consistent social media publishing preparation.

This enables users to efficiently create professional, platform-optimized social media content from a single workspace.