The Brand Sentiment Analysis feature analyzes how your brand is perceived across major AI platforms, including ChatGPT, Gemini, Claude, Perplexity, and Grok. It evaluates brand visibility, sentiment, trust, authority, and AI-generated recommendations, providing actionable insights to strengthen your brand's reputation and improve its performance across AI-powered search platforms.
Project or Website URL
Users can select an existing project or enter a website URL for analysis.
The input field supports:
- Selecting a saved project.
- Entering a website URL manually.
- Searching for an existing project.
The selected website is used to analyze the brand's sentiment across supported AI platforms.
Analyze Brand Sentiment
Users can click Analyze Brand Sentiment to begin the sentiment analysis.
The system analyzes the selected brand across multiple AI models and evaluates:
- Brand Visibility
- Overall Sentiment
- Trust Score
- Authority Score
- AI Recommendation Level
Analysis Status
The analysis section displays the status of the latest scan.
It includes:
- Last Analysis Date and Time.
- Analysis Completion Status.
- Selected Project Information.
Search History
The Search History section stores previously completed sentiment analyses.
Each history entry displays:
- Project Name
- Analysis Date and Time
Users can reopen previous analyses without performing a new scan.
Sentiment Analysis Results
The Sentiment Analysis Results table provides a platform-wise comparison of the brand's performance across supported AI platforms.
Each row represents an individual AI platform and displays multiple evaluation metrics.
Platform
Displays the AI platform used for sentiment analysis.
Supported platforms include:
- ChatGPT
- Gemini
- Claude
- Perplexity
- Grok
Visibility
Measures how frequently the brand appears within AI-generated responses.
Possible values include:
- High
- Medium
- Low
Higher visibility indicates stronger brand presence across AI platforms.
Sentiment
Represents the overall tone associated with the brand.
Possible values include:
- Positive
- Neutral
- Negative
This metric indicates how AI models perceive and describe the brand.
Trust
Measures the confidence AI platforms have in the brand based on available information.
Possible values include:
- High
- Medium
- Low
- Unknown
Improving trust helps increase the likelihood of AI recommendations.
Authority
Evaluates the brand's overall credibility and authority within its industry.
Possible values include:
- Strong
- Medium
- Weak
Higher authority generally improves AI visibility and recommendation frequency.
Recommendation
Displays how strongly each AI platform recommends the brand.
Possible values include:
- Strong
- Soft
- None
This metric reflects the likelihood of the brand being suggested within AI-generated responses.
Actions
Each platform includes a View option that opens detailed recommendations and platform-specific insights.
Users can review individual platform results to understand strengths, weaknesses, and improvement opportunities.
Export CSV
Users can export the complete sentiment analysis report as a CSV file for reporting, auditing, or further analysis.