The Dashboard automatically collects analytics from connected social media accounts, enabling users to evaluate content performance and identify engagement trends over selected time periods.
Platform Overview
The platform selector at the top of the Dashboard allows users to view analytics for:
- All Networks
- Twitter (X)
- Threads
Selecting a platform filters all dashboard metrics and charts to display data specific to the chosen social network.
Date Range Filter
The Dashboard supports multiple reporting periods for analyzing performance over time.
Available options include:
- 7 Days
- 30 Days
- 90 Days
- All Time
- Custom Date Range
Changing the selected time period automatically refreshes all analytics and visualizations.
Analytics Summary
The Dashboard displays key performance indicators that provide a quick overview of social media activity.
Total Posts
Displays the total number of posts published during the selected reporting period.
This metric helps users monitor publishing consistency across connected platforms.
Total Likes
Displays the total number of likes received across published posts.
This metric measures audience appreciation and overall engagement.
Total Comments / Replies
Displays the total number of comments and replies received during the selected period.
This helps users understand audience interaction and conversation levels.
Engagement by Platform
The Engagement by Platform chart compares engagement metrics across connected social networks.
The chart includes:
- Likes
- Comments
- Impressions
This comparison helps users identify which platforms generate the highest audience engagement.
Platform Share
The Platform Share chart illustrates how total engagement is distributed across connected social media platforms.
The visualization helps users:
- Compare platform performance.
- Identify top-performing social networks.
- Understand audience engagement distribution.
Publishing Volume
The Publishing Volume chart displays the number of posts published over time.
This chart enables users to:
- Track posting frequency.
- Monitor publishing consistency.
- Identify periods of high or low content activity.
- Evaluate content scheduling trends.
Engagement Mix
The Engagement Mix chart provides a breakdown of different engagement types generated by published content.
The chart includes:
- Likes
- Comments
- Impressions
- Shares
This visualization helps users understand how audiences interact with their content across all connected platforms.
Platform Filtering
Users can switch between individual social media platforms to analyze platform-specific performance.
When a platform is selected:
- Summary metrics are updated.
- Charts display platform-specific data.
- Engagement insights are filtered accordingly.
This allows users to evaluate each social network independently.
Real-Time Analytics Updates
The Dashboard continuously refreshes analytics from connected social media accounts.
During synchronization, an Updating analytics... indicator is displayed to inform users that the latest data is being retrieved.
Dashboard Insights
The Dashboard helps users answer important performance questions, including:
- Which platform generates the most engagement?
- How many posts have been published?
- Which content receives the most likes and comments?
- How often is content being published?
- How is engagement distributed across platforms?
- What engagement type contributes the most to overall performance?