Located in the left navigation menu under the Strategy section.
Strategy Builder helps users transform a single seed keyword into a complete content marketing strategy. Blazly automatically generates a pillar page, supporting cluster topics, publishing recommendations, keyword targeting, and content planning data to help build topical authority and improve organic search visibility.
Features
Seed Keyword
The primary keyword used as the foundation of the content strategy.
Blazly analyzes the keyword to identify related topics, content opportunities, search intent, and supporting content clusters that can strengthen topical relevance and search performance.
Language
Allows users to select the language for strategy generation.
All generated topics, keyword recommendations, and content suggestions are tailored to the selected language.
Build Strategy
Initiates the content strategy generation process.
Blazly processes the provided keyword and creates a structured pillar-and-cluster content plan designed to improve topic coverage and support long-term SEO growth.
Generated Strategy
After the strategy is generated, Blazly provides a comprehensive content roadmap.
Ranking Probability Score
Displays an estimated ranking probability for the target keyword.
The score helps users understand the potential competitiveness and ranking opportunity of the selected topic before investing in content production.
Pillar Topic
Generates a central pillar page recommendation.
The pillar topic serves as the primary authority page for the target keyword and acts as the foundation for the entire content cluster.
Each pillar topic includes:
- Pillar page title
- Topic overview
- Primary keyword focus
- Content planning recommendations
Cluster Topics
Generates supporting content ideas related to the pillar topic.
These cluster pages target related search queries, subtopics, and long-tail keywords that help strengthen topical authority.
Each cluster topic includes:
- Topic title
- Topic summary
- Primary keyword
- Secondary keywords
- Suggested word count
- Recommended publish date
Keyword Recommendations
Provides keyword targeting suggestions for each content piece.
This includes:
- Primary keyword focus
- Secondary keyword opportunities
- Related topic coverage
- Search intent alignment
Suggested Word Count
Recommends content length for each generated article.
Word count suggestions are based on topic complexity, search intent, and competitive content analysis.
Publish Schedule
Provides recommended publishing dates for pillar and cluster content.
This helps users create a structured publishing workflow and maintain content consistency.
Enhance Strategy (Pro Feature)
Available for eligible Pro users.
Enhance Strategy expands the generated content plan with deeper recommendations, additional content opportunities, and more advanced SEO planning insights.
Enhanced strategies are generated as a separate strategy version while preserving the original plan.
Enhanced results may include:
- Additional cluster topics
- Expanded keyword coverage
- More detailed content recommendations
- Improved topical authority mapping
- Extended content roadmap planning
Save Strategy
Allows users to save generated strategies for future access and execution.
Users can save:
- Base strategy
- Enhanced strategy
Saved strategies are stored within the Saved Strategies section for later review and implementation.
Access Control
Strategy Builder availability depends on the user's subscription plan.
If the feature is not included in the current plan, Blazly displays upgrade prompts and restricted-access indicators until the required plan is activated.