The Analytics module provides a comprehensive view of business performance by combining Google Business Profile metrics, website traffic, customer reviews, visibility trends, footfall insights, and competitor comparisons. It helps businesses understand their performance, identify opportunities, and make data-driven Local SEO decisions.
Business Analytics Dashboard
Provides a summary of business performance over the selected period.
The dashboard includes:
Website Traffic
Displays the total estimated website visits generated during the selected period.
Website Clicks
Displays the number of clicks received from Google Business Profile and Maps.
GBP Views
Displays the number of profile views on Google Business Profile.
Calls
Displays the number of calls generated directly from the Google Business Profile.
Direction Requests
Displays the number of users requesting directions to the business.
Reviews Received
Displays the number of new customer reviews received during the selected period.
Average Rating
Displays the business's overall Google rating.
Top Competitor Overview
Displays key metrics of the highest-performing competitor in the selected market.
The section includes:
- Total Reviews
- Average Rating
- Rating Trend
- Visibility Score
This provides a benchmark for comparing business performance against market leaders.
You vs Competitor
Provides a side-by-side comparison between the business and its top competitor.
The comparison includes:
- Total Reviews
- Average Rating
- Website Traffic
- Visibility Score
The platform highlights:
- Performance leader
- Growth percentage
- Performance difference
This helps businesses quickly identify strengths and weaknesses.
Traffic Trend Analysis
Displays traffic performance trends over a selected time range.
Available time ranges:
- 7 Days
- 14 Days
- 30 Days
The analysis includes:
Maps Website Clicks
Displays daily website clicks generated from Google Maps and Google Business Profile.
GBP Views
Displays daily Google Business Profile views.
Performance Metrics
For each chart, the platform displays:
- Highest Day
- Lowest Day
- Daily Average
This helps businesses understand traffic fluctuations and engagement trends.
Reviews & Ratings Analytics
Provides detailed analysis of customer reviews and ratings.
The analysis includes:
Your Reviews
- Total Reviews
- New Reviews
- Average Rating
- Review Trend
Competitor Reviews
- Total Reviews
- New Reviews
- Average Rating
- Review Trend
Star Rating Comparison
Compares the average ratings between the business and its top competitor.
Reviews Growth
Displays review growth trends during the selected period.
Rating Distribution
Shows the distribution of customer ratings across:
- 1-Star Reviews
- 2-Star Reviews
- 3-Star Reviews
- 4-Star Reviews
- 5-Star Reviews
This helps businesses understand customer satisfaction trends and review patterns.
Popular Times / Footfall
Displays estimated customer traffic patterns throughout the day.
The analysis includes:
Your Popular Times
Shows estimated visitor activity and peak business hours.
Competitor Popular Times
Displays estimated peak visitor periods for the selected competitor.
Peak Visitor Time
Identifies the busiest period of the day based on customer activity and footfall estimates.
This helps businesses:
- Optimize staffing
- Plan promotions
- Improve customer service
- Schedule marketing activities
User vs Competitor Comparison
Provides a detailed comparison of business performance across multiple metrics.
The comparison includes:
- Total Reviews
- Average Rating
- Website Traffic
- Peak Visitor Time
- Visibility Score
The platform automatically identifies the winner for each metric.
Opportunity Areas
The module highlights areas that require improvement, such as:
- Closing review gaps
- Improving visibility
- Increasing customer engagement
- Optimizing Google Business Profile
- Improving keyword performance
SEO & Visibility Scores
Provides composite scores based on overall business performance.
The module includes:
Overall Score
Measures the overall Local SEO performance of the business.
Traffic Score
Measures website traffic performance
Review Score
Measures review quality and customer engagement.
Reputation Score
Measures the strength of the business's online reputation.
Visibility Score
Measures the business's visibility in Google Search and Google Maps.
AI Insights
The platform generates AI-powered insights based on analytics data and competitor performance.
Insights are categorized into:
Strengths
Highlights areas where the business performs well.
Examples include:
- Strong traffic performance
- High review ratings
- Better engagement metrics
Weaknesses
Identifies areas that require improvement.
Examples include:
- Low visibility
- Insufficient reviews
- Weak engagement signals
Recommendations
Provides actionable recommendations to improve business performance.
Examples include:
- Optimize Google Business Profile
- Improve review management
- Increase local keyword targeting
- Improve visibility signals
- Strengthen customer engagement
Generate Insights
Clicking Generate Insights creates fresh AI-powered recommendations using the latest analytics and competitor data.
Data Management
Refresh Data
Updates all analytics metrics using the latest available business and competitor data.
Rebuild Report
Regenerates the entire analytics report and recalculates all performance metrics and insights.